“Local Sacremento band Prylosis got creative, using crowdfunding website kickstarter to raise over $2,000 for mastering and distribution of their second album. I spoke with bassist Jeff about how they made this a success and how other local bands can make the most of their own crowdfunding campaigns.
Using crowdfunding bands can reverse the traditional business model. Bands have the opportunity to sell their product before it’s been produced and then use the money raised to create it. They just need to pull in the supporters to help them meet their goal. Kickstarter is a popular example of a crowdfunding system.
Prylosis had already started pulling together a new album but needed funds to help get them across the finish line. As a local band, consistent pay can be hard to come by. They saw their opportunity after seeing a few other local bands running successful crowdfunding campaigns.
Building the campaign
You have to be very specific about what it is you are using the money for and what backers will get in return for their donations.
Your fans aren’t just giving you money. They’re putting down money upfront for a product they want to receive in the future. They’re giving you the funds you need to create the product they want. Read More»